Digital Marketing automation has always been a tough subject for some newbies, but there is no denying its effectiveness as a small business owner, when you start to break down the methods of social media automation.
While it can be used improperly, using digital marketing automation strategy for small business as a time-saver for social media automation (posting) is undeniably useful for digital online marketers.
Almost 90% of marketers report using all in one marketing platform success from digital marketing automation
Which means marketing automation for small business is here to stay and not going anytime soon.
In actual fact the enormous majority of web marketers intend to continue marketing automation as one of their effective digital strategy.
So digital marketing automation you adopt as your strategy is a huge step for skyrocketing your productivity that weblypreneur recommend.
I want to make very clear that you market automate your content management. This means you should scheduling content posts, not commenting on some else posts and liking them.
Digital marketing automation of contents scheduling saves you time management and is still a legit, a genuine marketing and branding your local business moves.
This is exactly what it is; automating comments or likes just comes across as robotics and in genuine.
So to get rid of the hassle of you posting multiple times per day, there is a couple of methods you can schedule your contents with ease.
The industry of digital marketing automation is growing at an amazing rate. The acceptance of using digital marketing automation is going growing 11 times faster in the last few years.
67% of marketing leaders currently use a digital marketing automation platform saleforce “State of Marketing” (2017)
35,2% of the respondents said they currently utilize marketing automation. 68,8% answered that marketing automation isn’t being used yet says – Liana “The Benefits and Challenges of Marketing Automation” (2017)
In the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation Platform – Saleforce State of Marketing (2017)
What is a Marketing Automation Platform?
Market Automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing task.
According to Marketing Automation wiki definition refers to software platform and technologies designed for marketing departments and organizations to more effectively market to multiple channels online such as email, social media, websites, etc and automate tedious tasks.
According to marketing automation Hubspot definition – refers to the software that exits with the goal of automating marketing actions. The technology of marketing automation makes these automate repetitive tasks emails, social media easier.
Marketing automation pardot; marketing automation continues to rise in popularity.
According to definition of marketing automation from Saleforce blog is technology that allow marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency.
How Does Marketing Automation Work?
Leveraging marketing automation, your sales and your team of marketers can work as a cohesive team to automate and optimize your leads as they move from the top of funnel, down to the bottom, where sales marketing automation works by using cookies installed in a website visitor’s web browser. These enable the cookies software to track the visitors who visit the website pages.
This most technology, the price comes down over time, so small and mid size businesses can invest in the marketing automation technology.
Almost 40 % of those not yet using marketing automation are going to invest in it in the next 12 months. Only a tenth of the respondents don’t plan to invest in marketing automation within the next 12 months. –Liana “The Benefits and Challenges of Marketing Automation” (2017)
These are some of the benefits infograhpic of using digital marketing automation strategy.
Nearly two-thirds of companies surveyed 63% expect to realize the benefits of their marketing automation strategy within six month of implementation- Ascend 2 “marketing automation trends survey (2016)
Almost 70% of the respondents find improved targeting of messages is the most important benefit of marketing automation – Liana “The Benefits and Challenges of Marketing “(2017).
According to Pew Research Center, Facebook still outstrips every other social site by a long shot.
LinkedIn has seen significant growth over the last few years, but it’s still not to the same level as Twitter or Facebook just yet.
Pew study found that 74% of social media users are on Facebook at least once per day.
If you’re not getting views on your LinkedIn posts, you’re losing business.
How do I know that?
80% of B2B leads come from LinkedIn.
That means if your audience isn’t engaging on LinkedIn, you’re missing out on thousands of potential leads.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
To help you do this, I want to show you a method that capitalizes on both of these efforts.
We’ll start by addressing your content.
Create great content
The first step to engage your audience effort is to create share-worthy content.
In fact, most of the content that gets consistently high engagement is because it was specifically created to be viral-worthy.
But social media content must also unique because of its audience.
You’re presenting yourself and your brand to a group entirely consisted of other professionals.
That means images from your recent vacation or your video update on your hobby will be out-of-place.
You need to create catered content for social media.
For example; First of all, 70 million unique SlideShare reaches per month is no joke. If you’re not using SlideShare content on LinkedIn, then you’re missing out.
Secondly, it takes an average of 10 pieces of content before a purchasing decision is made.
That means if you’re on the bottom end of the engagement barrel, it could take months before a single user engages enough to start a sales process.
You don’t have time for that.
This means you need to change the way you post.
Second, consider the type of content.
As this example shows, if you’re sharing a simple update to your social media feeds, keep it on the shorter side.
And different principles apply to different formats.
Don’t overload your videos with too much copy.
If you’re publishing a post, add imagery, create a long-form post, and even add video if it’s relevant.
Don’t short your word count on published posts either.
And perhaps most importantly, always write magnetic clickable headlines.
The headline is the first thing your social media like LinkedIn audience will see, so make sure it’s attention-grabbing and accurate.
But beyond simply creating engaging content, you need to leverage your connections and extended social media network.
Influence is marketing automation for small business currency for generating business, which makes it your content’s best friend.
Reach out to interested “followers,” share your content on Groups, communities and make sure you wrap in any co-creators your content might have to maximize exposure.
More importantly, it’s been shown that sharing as a person – not a company – will help boost engagement with your content as well.
In the example I’ve shared below, a personal touch gave this marketer a 16% higher open rate on her content.
Not a bad result for a simple change, right?
But there’s one final thing you need to do with your content.
Repost with abandon.
I know that sounds scary at first.
Because of abuses on Facebook, Twitter, and other social media sites, marketers have adopted a very careful approach when it comes to deliberately reposting content.
So while it might be weird to hear this, you absolutely need to repost content on LinkedIn if you want to take full advantage of the Pulse algorithm.
It’s the only way to get your content in front of as many eyes as possible.
And to help you do that, you should move to the next sentence of my method.
Automate your approach
Almost 90% of marketers report success from automated marketing.
In fact, the vast majority of marketers intend to start or continue automating their marketing.
So let’s look at a couple of ways you can schedule your content with ease and eliminate the hassle of posting multiple times per day.
Post to your social media handle multiple times per day
The big secret for engagement that requires so much prep work is really quite simple.
All you have to do is post multiple times per day.
Preferably every few hours.
And while I realize (again) that this sparks fears of duplicate content issues, it really is the best practice for social media’s algorithm (LinkedIn, twitter, Facebook and lots more).
How Successful is Your Marketing Automation For Small Business Strategy At Achieving Important Objectives?
One of the best marketing automation for small businesses have come with this infographic email marketing for small business and marketing automation excellence 2017 report.
If you are for marketing automation for small business that’s wants to promote locally; there are great plenty of opportunities that can attract and engage potential clients locally.
You can increasing considerably deliver your key contents effectively managing multiple channels using small business automation tools
This simply explains these marketing automation trends 2017
and marketing automation’s helpfulness for small businesses and medium-sized businesses are the biggest group that buy market automation tools.
How successful is your marketing automation for small business strategy:
- Enable local businesses to execute campaigns
- Automate processes
- And measure impact
There is no substitute for good marketing automation planning and strategy, but once you have your goals and roadmap set out and marketing automation can do some of the heavy lifting.
In concluding this Breathtaking Post
By following the advice I’ve laid out in this jaw-dropping post, you should be able to quickly and efficiently start boosting your social media handles post views in just one day.
And better yet, you’ll have created an easy way to replicate these results in the future.
Digital marketing Automation doesn’t have to be an engagement mystery. It should be a powerful resource for brand engagement that helps your business grow.
To achieve that, you have to create viral-worthy content.
As long as you’re on brand and sharing insight, you can’t go wrong.
Take steps to digital automate your content management so that you’re not creating holes in your engagement.
Digital marketing Automation allows you to spend less time publishing your content and more time actually engaging with your audience.
Then cap off your efforts by posting using scheduling automation, frequently as is wise to make sure you get as many views as possible on your content.
What methods of digital marketing automation have you noticed boost your engagements in social media?
Please share this!