If you’re a small business owner trying to compete in the big leagues with big online marketing companies, this Weblypreneur‘s blog is for you to take advantages of online marketing.
If you’re reading this post, I assure you’ve heard of the Internet. At the time of writing this report, Internet Live Stats shows that over 3.6 billion people are using the Internet. Internet consumers that are massive and the consumers’ base are progressively on the increase.
In fact, 2018 is the year digital ad costs had already finally overtaken Television expenditure.
Don’t get me wrong. Targeted Google and Facebook Ads have their place, but there are plenty of free internet marketing strategies ways to market online.
I’m going to share a list of all the types of online marketing free tools and internet marketing strategies that can help you contend with major multinationals through content marketing.
Let’s search out in progress
Online marketing strategies are no different than customary internet marketing strategies when it comes to objectives and principle. Both types of online marketing aim to boost trade name alertness and find more clienteles for the fastidious company.
Online marketing or digital marketing as it is more widely known in the internet world has a number of mechanisms that envelop every feature of online promotion from content making to delivery and sales. These mechanisms can be joint mutually and form 5 basic online marketing strategies that can be used by any type of online marketing business to get more traffic and clients on the internet.
- Search engine marketing
Search engine marketing is the first thing you should use in internet marketing strategy and it has two most important mechanisms.
SEO (Search engine optimization) – SEO will help you get more free organic traffic from search engines into your blog and
While Paid Search Advertising gets you paid traffic from search traffic. for example Google Ad words, Bing etc
What is your objective with Search engine marketing on how to do online marketing? I want to get more organic traffic visitors from search engines and a carefully planned targeted Paid Search Advertising like Pay Per campaigns.
Stuffs like your page titles, page descriptions, web page loading speed, design and structure, incoming links, constantly fresh content (articles), optimized text-link for images; If you want to get more visits from search engines like Google, Yahoo, Bing etc you need to make sure that your website is optimized for search. Monitor your pages for improvements in their ranking through Google console tools (search queries report).
- Content marketing
Content marketing is the one at the heart of every online marketing campaign. Content is what you would use to attracts loyal traffic visitors and subscribers, comments, social media shares and most important of all as a content creator to monetize your high-quality contents.
As a web small business owner who wants to take actions needed to create high-quality optimized contents that rocks for good search engine marketing and that can deliver good results on your platform that can cover all your consumers’ needs. Content marketing is just simply writing high-quality optimized articles, a high-quality optimized video (Webinar), a table or image (infographic).
You can publish high-quality contents that can draw your readers so close, then become loyal customers who you want them to call to action process either signup with their email to your newsletter or giving your clients an offer, follow on social media, vote for a poll etc.
What is your Motivates are before publishing content? You should consider what your viewer is interested in when you writing a high-quality optimized article, a high-quality optimized video (Webinar), a table or image (infographic). You should a effective perfect way of storytelling.
- Social Media Marketing
Social media marketing is when you spreading your blog post to all social media platforms and the best way you can do that is through a well-designed social media marketing strategy. To be able to establish a good presence in all major social networks like Facebook, Google+, Twitter, Pinterest, Reddit and lots more by posting useful high-quality optimized contents on a regular basis and by engaging with people interested in your blog, your offers, your freebies, your products or brand
What are your objectives for using social media marketing? First, you need to know how web marketing for small businesses works. To get traffic from social media networks that eventually have conversions and possible much attention by using your high-quality contents, brand, offers, freebies, running an online quiz to gain targeted traffic followers. I agree this is a time consuming and not an easy process to run campaigns on social media.
- Local SEO strategy
Since we are talking about web marketing for small businesses, local SEO is also good for small business that has a physical address to help you find more clienteles online locally. To get high rankings for local searches optimize your blog for local SEO.
One Local SEO strategy is posting ads on Craigslist
Craigslist has a huge potential market base, you can ignore, and the audience is so large that it has 50 million search queries performed on the site every day.
Craigslist is a great free place use for local SEO search strategy to look for new consumers.
Why not take advantage of your small business growth?
As a small business owner, you can create Craigslist for web marketing. Posting an essential Craigslist ad with the accurate images can aid drive traffic and sales. Because of its detaching geographic websites, Craigslist is especially valuable for confined to a small area internet marketing efforts.
It’s also an enormous podium to try fresh online marketing templates and methods. Any sales you made through Craigslist don’t bear the same charges related to other platforms sales like eBay.
Checked on online reviews about your related small business using Google Maps
Online reviews are a key component of business recently. Search for a local Canadian super mart store on Google Maps, and you’ll see reviews from customers.
Using Yelp for local Google ranking for your small business web marketing.
Yelp is without fail used before making payment for decisions according to users’ statistics. Consumers constantly check online marketing reviews to gain knowledge of about other clients’ knowledge with a business, trademark, or item for consumption.
According to statistics on Yelp; End users trust more reviews online more than any other source from. For you to convince consumers to see your business as a win-win condition your online reviews must be responding then they will see that you are providing great services.
Keep your small business up to date on maps (Google Maps, Foursquare, Apple Maps, and Yelp)
Some clients will only utilize a mapping program to locate businesses. This is particularly true when locating a place. Wouldn’t it be an embarrassment if they couldn’t discover your business?
Copiousness of URL link collectors and other display places (platforms) mine using Google Maps for information, so keep custody, you’re listing updated contents to your benefit.
- Think outside the box
Ask yourself what are other methods to drive more traffic to your online marketing small business blog? To be more accurately here are some brainstorm thoughts that work for me.
Listing your website as a web app in the chrome store can produce an extra flow of value traffic pointing to your website. Webpreneur have used this technique many times and the results are very impressive
You can use Slideshare.net to get leads capture and those who are for niches SlideShare is for you. Also, one great method to get website visitors.
Direct Advertising on other related websites in your niche area. You can effortlessly find interrelated websites in your niche that offer advertising space, pay per month and contact the website owner unswervingly and ask for their charges. And with appropriate tracking, you can appraise the results and ROI.
- Comment on relevant content
Once you have some contents published, a free effective way to get backlinks pointing to your website from an on trustworthy websites is to put them there yourself.
When you commenting an advice that has valuable information on related niche articles on a blog that can’t be a spam then provide a link to your blog for more information.
The more you comment valuable hints, tips the more brand name attentiveness you produce. Consumers will start to be familiar with your brand name and business.
Here’s a vast article commentary that works for conversions by creating valuable comments, and the author of the blog post you comment on is prone to read it. It opens more conversation and networking opportunities like guest blogging.
- Start an eBay store to get Free Ebay Traffic pointing back to your website
So if you don’t have an eBay account, go and sign up for one right now
Whether you sell on eBay or not, there’s an often unnoticed way to drive a lot of free traffic to your small business website that many internet end-users either don’t know about or just don’t use eBay.
.Create About Me Page
There’s a huge number of eBay members that haven’t set up an about me page on eBay and I don’t understand it.
Not only can they be driving traffic to their about me page through their auctions and/or store listings, but also through the little-known traffic generating tool called Reviews and Guides.
On an eBay member’s About Me page, eBay allows members to include links that are outside of eBay. This means that members who have a website can use this page to promote it. Why not take advantage of it?
Writing a Review or a Guide on eBay is a great way to attract traffic to your website. Once visitors are on your Review or Guide page, you can link to any page on eBay.
In this case, we want to send them to your About Me page where you will have information about your website, products, blog or whatever it is you want to promote.
You can promote your small business on about me page.
In attracting visitors to your review or guide, you need to write something unique and original, interesting and full of valuable information that is related to your niche.
If you follow that guideline, then people are more likely to click on your link to your About Me page to see what you’re all about.
What is online Marketing Wiki?
This digital marketing Wikipedia is an integrated web-based platform using Wikipedia that combines the benefits of business directories, Local search engines, search engine optimization (SEO) tool, consumers view online advertising etc
In concluding this post
While more businesses are spending costs more and more money on digital marketing for local business, the free of charge techniques are still amazingly successful.
Web marketing for small businesses can take leads of a ton of free online marketing tools to work together globally and contend alongside big online businesses
Small businesses web marketing can thrive online if they pursue verified methods and practices. The first thing that you should look at is search engine optimization (SEO) when you build your website. Once you get this right then you need to make sure your blog is mobile friendly. After that, you need to create high-quality content marketing strategy plan. Next is making your blog posted viral to the world via social media?
Marketing exhortation word like SEO, CRO, ROI, and content marketing aren’t out of reach of the average small business. You just need to take the time to make the most of them.